Gauntlett Construction Logo Redesign
My goal in this project was to recreate their logo to make it have more of a vintage, American vibe. The existing design feels disconnected from their identity and doesn’t effectively communicate who they are or what they stand for.
My moodboard consists of old-fashioned cars and trucks, as well as images of lakes and farming, all reflecting that classic country lifestyle. I also included worn-down textures to enhance the rustic vibe I was aiming for. Ultimately, I wanted to capture the essence of the country charm that’s found in the homes my family and I have lived in.
